
Born to suffer. Born to die.
Right now, thousands of lions in South Africa are facing a lifetime of unimaginable cruelty. For the sake of a selfie or a promised ‘cure’ they are caged, abused, hunted and killed. This is cruelty, not conservation. Your donation today is urgently needed to ensure the lion trade industry is ground to a halt, and lion cubs grow up in the wild with their mothers, where they belong. Photo: Pippa Hankinson / Blood Lions
Our vision is a world where animals live free from cruelty and suffering. Together we can move the world to protect animals.
You can meet the most urgent needs of animals in 2021 by supporting our critical work during the pandemic. This includes our Building Back Better for Elephants project in Thailand that aims to transition entertainment venues away from cruel practices in tourism, so that captive elephants can live better lives.
Why we should protect lions?
Without lions our world would be a much darker place. These beautiful iconic animals, often described as the ‘king of beasts’, shine as symbols of bravery,...
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More doctors pledge to protect wildlife, thanks to you
In China, you’ve helped move 313 doctors and five major companies to sign our "Wildlife-friendly Medicine" pledge.
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Wild animal warrior helps Thai tourist venue become elephant friendly
Meet Dee Kenyon, our Elephant Venue Project Manager in Thailand. She helped an elephant venue transition from low welfare conditions, where elephants were...
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